How to define user experience ? Why is it so important for a company strategy ? What are the most important elements and the best practices to consider ? 5 key indicators to improve interaction and optimize the user experience.
UX (User Experience) design, along with ergonomic work, is about thinking the business application with a user experience as smooth and easy as possible. The user interface is a major element for a WebApp to be efficient. Creating a good user interface follows a certain number of rules and goes far beyond the way it looks. The user interface is one element among the whole user experience process.
1 – How can we define user experience ?
The goal of UX design is to create a true experience for the application user while keeping in mind the main goal of the application. It gathers a bunch of other elements which contribute to create a pleasant application to use. This is one of the top priority while developing a WebApp. It is the result of a well-thought ergonomy, a nice design, a smooth and fast navigation.
2 – Why is it so important for a company strategy ?
The User Experience has the advantage to gather skills from several different domains, used to reach the same goal : answer the user’s needs and enroll him to use this tool frequently. There are developers for the fast and efficient side of the application, ergonomic experts for the optimal use and, marketers to reach the final user target.
By offering a quality user experience, we can enroll users easily and make them use the application frequently. Putting UX at the core of the creating process of the application is highly important.
88 % of users don’t reuse an interface with which they had a bad experience : badly though ergonomy, frequent glitches, complex navigation and information which is hard to find. (source : Le Journal du Net)
The user is expecting to easily access what he is looking for : this is the goal of a WebApp with a well-thought ergonomy. A good user experience can offer him that. With good quality experience, we show the user that we know him, that we understand what he needs and that we are here to help him out. This is the reason why specifications at the beginning of the creating process are highly important, to precisely and fully describe the users needs.
The creating process of a WebApp has several important steps to follow :
- the user’s needs and the application specifications
- the main goals of developing this new tool
- the target of users
- the device(s) on which the application will be used
- its purpose
- the benchmark analysis
3 – What are the most important elements and the best practices to consider ?
It is important to think about the use of the application to set a list of criteria and specifications for the interface, but also for the features of the application.
The user is at the core of the thinking process, his needs and the context in which he will be while using the app.
Each case is unique. This is one of the advantages of custom-made solutions by low-code software editors such as Anakeen, where each application is adapted to each case.
The main goal of this process is to get an interface easy to access and with good user experience conditions. We have to think about the various types of users, devices and behaviors in front of these tools. Thinking the projet well thought is essential, especially thanks to co-creating workshop between IT and business teams.
The WebApp has to answer the user’s needs. It has to be useful, easy to use, and the users has to find it pleasant to use.
To create a good User Experience, we have to listen to him and let him gives his feedbacks while using the app. This process will allow you to gather more feedbacks and to set several other tests is necessary.
4 – 5 key indicators to improve interaction and optimize the user experience.
The 5 important elements of a web application to ensure users enrollment, while offering them the best experience possible, are the following :
- access : making sure of an easy access to information and convince the change resistant users,
- user interface design : ensuring the application credibility and offering a nice and smooth use of the tool,
- navigation : answering users needs by offering them a smooth and fast way to do their job,
- content : organizing information users are looking for in an efficient way,
- features : ensuring a real time saving and efficiency improvement for the user throughout his work on the application.
All these efforts, from IT and business teams together, on these 5 components to create a WebApp, will allow the users to get an efficient use of the tool and an optimized experience with it.
The user experience is not only about aesthetics or how easy to use a business application is. We have to take both into account and always put the user first, at the core of the whole thinking and development processes. Every feature has to answer a specific need : a satisfied user will most likely become an ambassador of this tool.
For the company developing the application, a good User Experience increases the conversion rate, the number of users but also reduces the number of users call to the support teams.
All of these rules are making WebApps nicer for the users and increase their enrollment for these tools.